Marketing Fix is paused until 2028
Hi. I’m taking 2 years off from all marketing-related work to write my debut novel. Read more here.
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Apologies if some links & free materials have become unavailable. I’ve stopped many subscriptions and am not updating the materials.
Latest Articles
Goodbye to All That Marketing
I decided to leave marketing for the next 2 years. Here’s why and here’s what I’m doing next.
I Gave Up on LinkedIn. Should you?
On LinkedIn fatigue, AI-generated online slop, and saying goodbye to all that
The Marketing Tools That I Use Every Single Week
Tested & curated, here are the go-to tools that I need across my marketing projects.
Social media in 2025: Go ALL IN or go ALL OUT
Should brands give up on social media, now that it’s become hyper-competitive?
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
Ironically, the worst LinkedIn ad creative mistakes are made by LinkedIn’s paid advertising team.
105+ LinkedIn Ad Examples: 2025 Fast-Growth Brands
See 105+ excellent LinkedIn ad examples by fast-growth B2B brands in 2025.
More, more, more
215+ Best Facebook Ad Examples (NEW 2025 Update)
25+ Best Marketing Newsletters in 2025 – Read by TOP 5% Marketers
80 Marketing Audit Questions: Free Checklist
55+ Predictions for 2025 Marketing Trends
Industry Trend Reports PART 2: Promotion
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I Created a 30-page Industry Trend Report. Here’s what I Learned
How to create an industry trend report or e-book? From planning to research to design. -
Seasonality in Marketing – How to Plan Your 2025 Budget for Higher ROI
How to do seasonal marketing planning and budgets? Here’s your step-by-step PRO-level guide. -
2024 Marketing Trends & Predictions
The top 5 marketing trends of 2024 are: Gen Z social media, creator marketing and UGC, less AI hype, results over scale, genuine sustainability. -
Improve Your Meta Ad Creatives in 3 Steps
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read…
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Interview: Karola Karlson x TULI
Interview with Karola Karlson, on freelancing, marketing, greenwashing, and writing
Facebook & Instagram Ad Guides
Instagram Ads Cost in 2025 – Complete Up-to-date Guide
How much does it cost to advertise on Instagram? The average CPC is $0.80. But it depends on your ad creatives and offer.
30min DYI Facebook Ad Account Audit
How to do a Facebook ads audit in 30 minutes? Follow this guide to find and fix common mistakes.
Instagram Ad Specs and Size – The Always Up-to-date Guide
The up-to-date Instagram ad specs and size to maximise your paid ad campaign success.
Facebook Ad Campaign Structure – Complete Guide
What is the best Facebook ad campaign structure used by top advertisers? Find out!
18 New Facebook Ad Examples, 2020 Edition
Out of ideas which Facebook and Instagram ad creatives to test next? Gather some inspiration from these Facebook ad examples that top brands have been…
40 Instagram Story Ad Examples in 2024 (Static + Video ads)
Brilliant Instagram ad examples from top B2C advertisers.
1st Month as a New CMO – Where to Get Started? MeetFrank Case Study
How does it feel to join a company as their CMO? Where to get started? How to prioritize your work?
Facebook Ad A/B Testing – What to Test?
How to A/B test your Facebook ad campaigns? Here are 8 PRO-level best practices.
AMA with GrowthHackers – 30 Questions and Answers
We recently hosted an Ask Me Anything session with the digital marketing community GrowthHackers. As there were so many great questions and a surprising variety…